A Focus on User Engagement and Interaction

by admin on July 13, 2012

seoGoogle’s new algorithm is the first time the search giant has shifted its focus away from keywords and referral links, and toward things like user engagement, social media sharing, viral marketing, and other techniques that more accurately reflect a website’s reach, authority, and reputation among its users.

In the mind of Google Panda, a website that enjoys interaction, and gets an endorsement from readers who “like” the site or share it to their social networking profiles, is one that is far more reputable than a website with lots of keywords and links. This proves to Google that the site’s content is not only relevant, but also worth reading and manipulating. It proves to the search giant that the website is looking for user interaction, versus looking for non-relevant links, over optimized content and advertisement clicks. Overall, it’s a great way for the site to “prove” itself and engagement is the number one way for a site to rocket through the rankings and land on the first page of a search result.

Encouraging User Engagement: The Beginner’s Tools of the Trade

Those website owners who are new to search engine optimization will want to start encouraging user interaction and engagement in a pretty basic way. Without fail, the quickest and easiest way to both enable and encourage this kind of interaction with the website is to include social media sharing buttons with every new post, page, or other element contained within the website. Luckily, major content management platforms like WordPress, MovableType, and Drupal, include tools to make inclusion of these buttons relatively easy for users of all experience levels.

Once these buttons have been enabled, they should be placed in a pretty relevant location on the site. Every post on a site should be able to be “liked” or tweeted, as should any page within the site’s purview. Every time a user clicks on such a link, Google Panda recognizes that the site was worth recommending to friends, and it rewards the site with a slightly better reputation and authority than its competitors in the same bracket of rankings. Read more about user engagement.

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